Design system

A generative identity system, built on three modules.

Twelve fields, one alphabet, a sign for every person. The system doesn’t invent a new shape: it starts from the logo and turns it into a rule.

01 · The seed

Three modules, four places.

The logo is a 2×2 grid with three cells on. Module three quarters of the step, gap one quarter, radius 0.19 of the step: fixed measures that become the rule for the whole system.

GreenArtificial intelligence#33E19F

WhiteThe company and its people#E9F2F3

EmptyThe next process to transform—

The company, bottom right, sits next to two modules of AI. The fourth place stays free: that’s where SalesForza works.

Six rules. No exceptions.

R01

Grid

2×2 for the logo, 3×3 for personal signs, 5×5 for pictograms, 7×7 for codes.

R02

Proportion

Module 0.75, gap 0.25, radius 0.19 of the step. Never changed.

R03

Two colours

Green for AI, white for people. No third colour in the symbols.

R04

Empty counts

At least a third of the cells stay off: empty space is part of the drawing.

R05

Separate

Modules never merge: the gap between them always stays visible.

R06

Signature

Every personal sign carries the corner of the logo: green, green, white.

Colours and type

Green · AI#33E19F

White · people#E9F2F3

Night blue · background#0A121A

Card#121D27

Borders#1B2833

Grey text#9AA8B0

Geist for headings and text · Geist Mono for labels

Twelve fields, twelve pictograms

A 5×5 grid, built from the same modules as the logo.

Software development

Cybersecurity

Design

Marketing & content

Legal & documents

Public funding

Customer support

Sales & CRM

Real estate

Hospitality

Back office & accounting

Health & fitness

A sign for every person

A 3×3 grid, signed with the corner of the logo.

Leadership

AI Strategist

Full-stack Developer

UX Designer

Security Analyst

Content Lead

Legal Tech

Customer Care AI

Download the design system PDF · 17 pages · 1.7 MB

See the full PDF with codes, alphabet and applications.