Logo & mark
A mark that can grow into a system.
Design
An identity that works as a system
Logo, colours, typography and guidelines that hold together on every channel, like the generative system we built for SalesForza.
One rule, a whole system
Mark · 2×2
Person · 3×3
Pictogram · 5×5
Module 0.75 · gap 0.25 · radius 0.19
In short
A brand is more than a logo. It’s a set of decisions that make everything you publish recognisable and consistent, without a designer checking every slide. The best identities are systems: a few rules that generate everything else.
For SalesForza we started from a three-square mark and turned it into a generative system: twelve pictograms, an alphabet, a sign for every person on the team. We bring the same approach to every brand we design.
What we build
Visual system
Colours, type, icons, patterns.
Guidelines
A design system document your team can use.
Applications
Website, slides, social, documents.
How it works
- 01
Listen
What the company really is.
- 02
Explore
Directions and a seed shape.
- 03
Systemise
Rules, grids, colours.
- 04
Apply
On every channel.
Sounds familiar?
- A logo, but no rules for using it.
- Every slide and post looks different.
- A brand that doesn’t say what you do.
Where it works best
New companies
A complete identity from day one.
Rebrands
Evolve without losing recognition.
Product brands
A family of products that look related.
Design systems
Rules your team can apply alone.
Is it right for you?
A good fit if…
- A logo with no rules around it
- Every channel looks different
- A rebrand or new product line
Probably not if…
- A one-off flyer
- No decision-maker available for reviews
- A logo by tomorrow
Questions
Can you work from our existing logo?
Yes, that’s exactly what we did for SalesForza.
What files do we get?
Vector files, a PDF guide and ready-made templates.
Can you apply the identity for us?
Yes: website, slides, social templates and documents are part of the work.
How many concepts do we see?
Usually two or three directions, then we develop one into a system.
Do we own the rights?
Yes, full rights on delivery.
Where would AI save your team the most hours?
Tell us about your company. We review every request and set up a discovery call when there’s a fit.
Book a discovery call